Smart, Low-Cost Advertising With Every Door Direct Mail
Every Door Direct Mail, the name says it all. But for those who are inexperienced with the powerful new advertising program from the United States Postal Service, EDDM is a simple and cost-effective way to get your offers into every mailbox.
Direct marketing has been around for decades, but with the explosion of advertisements on the web, television, and other modern technologies, and the resulting lower response rates, direct mail is experiencing a rebirth.
The USPS launched direct mail in an effort to simplify the mailing process for business advertisers, while making direct mail more affordable at the same time. The move has been highly praised by direct marketers and small business owner, and EDDM mail volumes continue to rise at significant rates.
You can use the program to advertise any business, large or small. You simply need to select the advertising materials, such as a flyers, postcards, or even takeout menus, and then choose your local distribution areas. Some third parties, especially online printing companies, have made the process even easier by offering online local area targeting tools bundled with turnkey design, print, and mail programs for one low price.
For example, a small business owner, such as a pizza shop, can send a beautifully-designed, printed, and mailed flyer to every local household for as low as $0.29 per home. The rates are lower than traditional mailers because there is no need to buy or maintain mailing lists, obtain permits, or pay to inkjet names and addresses on each flyer, postcard, or brochure. The offers simply deliver to “every door” in a targeted area.
A well-designed flyer is the perfect way to catch the attention of the potential customers. So what are you waiting for? Take your business to the next level with powerful Every Door Direct Mail marketing that works.
Good luck, and happy marketing!